We invented two ingenious ways to clean hair without water.
Experience why 1 is sold every 6 seconds.
Our technology.

Invented to perform, formulated to transform.

Over 13,000 5-star reviews.

Dry Shampoo

Discover the iconic collection of Living Proof Dry Shampoo and see why our award winning formulas are adored by thousands. Our dry shampoo collection offers an advanced selection of styling solutions to create the perfect look without having to wash your hair.


Experience the power of fan favourite, Perfect hair Day™ Dry Shampoo which cleans hair by absorbing excess oil, sweat and smell rather than just masking the dirt like other dry shampoo powders. The result? Hair has a clean look, but with a barely there texture, and an uplifting and long lasting smell for extra freshness.


Refresh your hair in between washes, giving you a natural-looking, voluminous finish with the breakthrough formula of Perfect hair Day™ Advanced Clean Dry Shampoo, which cleans and cares like a rinse-out shampoo. Oil and sweat is eliminated and hair is left with that just-washed softness and shine.