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Perfect hair Day™ Advanced Clean Dry Shampoo
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Perfect hair Day™ Advanced Clean Dry Shampoo
£27.00
Scalp Care Density Serum
Scalp Care Density Serum
£57.00
Perfect hair Day™ Style Refresh Mist
NEW
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Perfect hair Day™ Style Refresh Mist
£27.00
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Between Wash Days Duo
£42.00 £33.00
Triple Bond Complex
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Triple Bond Complex
£42.00
Full Dry Volume & Texture Spray
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Full Dry Volume & Texture Spray
£31.00
Perfect hair Day™ Dry Shampoo
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Perfect hair Day™ Dry Shampoo
£27.00
Full Shampoo
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Full Shampoo
£30.00
Perfect hair Day™ Style Refresh Mist
NEW
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Perfect hair Day™ Style Refresh Mist
£27.00
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Between Wash Days Duo
£42.00 £33.00
Moisture Rescue Mask
Moisture Rescue Mask
£36.00
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Winter Hydration & Repair Bundle
£90.00 £63.00
Leave-In Conditioning Spray
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Leave-In Conditioning Spray
£29.00
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Lasting Volume + Style Holiday Kit
£39.00 £26.00
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Detangled Shine Holiday Kit
£31.00 £20.00
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Deep Clean + High Shine Holiday Kit
£31.00 £20.00
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PETA-CERTIFIED CRUELTY-FREE

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PHTHALATES-FREE

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SULFATE-FREE

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PARABEN-FREE

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COLOUR SAFE

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SAFE FOR CHEMICALLY TREATED HAIR

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SILICONE-FREE

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1 Living proof dry shampoo sold every 10 seconds.*

Actually cleans hair & scalp like a rinse-out shampoo.

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Clinically proven.

Scalp Care Density Serum: Visibly thicker hair + less greys in 90 days*.

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The viral Flex Hairspray.

A stylists' favourite: protects from heat, holds without stiffness.

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Shop by benefit

Discover the perfect hair care products you need

Dry Shampoo

Dry Shampoo

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Volume + Fullness

Volume + Fullness

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Strength + Repair

Strength + Repair

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Styling

Styling

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The Proof

Real results, real people. See how our community loves Living Proof!

Perfect hair Day™ Style Refresh Mist

Perfect hair Day™ Style Refresh Mist

  • Revives your style in minutes - without the wash.
  • Adds softness and shine  
  • Heat protection up to 450°F/232°C
  • Smooths frizz and flyaways  
  • Neutralizes odor and provides all-day freshness 
£27.00
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Perfect hair Day™ Advanced Clean Dry Shampoo

Perfect hair Day™ Advanced Clean Dry Shampoo

  • Cleans and cares for hair as well as a rinse-out shampoo
  • Leaves no visible or textured residue
  • Balances sebum levels to extend time between washes
£27.00
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Moisture Rescue Mask

Moisture Rescue Mask

  • Transforms brittle, lifeless hair to silky-soft & bouncy in 5 minutes.​
  • 92% felt smoother hair after 1 use.*​
  • 90% felt more moisturized hair after 1 use*
  • Intense softness, smoothness + resiliency.
  • Protects against dryness for up to 3 washes.
  • Smooths ends and tames flyaways.

*Based on 4-week consumer use test.

£36.00
Triple Bond Complex

Triple Bond Complex

  • Actually repairs hair*
  • Scientifically proven to make hair 8 times stronger**
  • Clinically proven to reverse a years worth of damage with one use***
  • Stylists prefer Triple Bond Complex over the leading bond builder
  • Reduces visible signs of hair damage including split ends while preventing breakage + future damage
  • Heat protection up to 450°F/232°C
  • Pro tip: leave on for 10 minutes before adding styler and heat for best results

*Improvement in protein structure vs. Untreated

**Against grooming breakage vs untreated

***Improvement in protein structure vs. untreated

£42.00
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Style Lab® Flex Hairspray

Style Lab® Flex Hairspray

  • Sets, styles, and finishes damp or dry hair
  • Delivers flexible, touchable control
  • Brushable, layerable, and reworkable
  • Heat protection up to 410°F/210°C
£29.00

Hair Products That Make a Difference

At Living Proof, safety and effectiveness are our top priorities, which is why we work with a team of scientists and haircare experts to develop salon-quality hair products that actually work. Whether it’s a volumizing shampoo to add fullness and texture to fine hair, a flexible hairspray to hold your preferred style, or a nourishing conditioner to make dry hair soft and manageable, our haircare products are formulated to support all hair types and textures and will give you the confidence to let your natural beauty shine.

Proven Formulas You Can Trust

We’re committed to creating carefully formulated and rigorously tested hair products that solve your most pressing haircare challenges. Our scientific approach revolutionary technology, and curated list of ingredients have made us a household name in the haircare industry, while the proven quality of our hair products have earned us a loyal following. To learn more about the science behind Living Proof, find out how we formulate our haircare products.