The Living Proof Difference
Many of our founders came from backgrounds in medicine, where safety and effectiveness were their top priorities. And, we’ve kept that same thoughtfulness in our research and development at Living Proof. We maintain the highest quality standards by testing every single batch of products that we produce to make sure they’re safe, effective, and don’t compromise performance.
Our Ingredient Philosophy
When sourcing our ingredients, we prioritize high-performing, cruelty-free innovations that don’t compromise safety.
Our Patented Technology
Because when brilliant science influences beauty, breakthroughs happen.
Healthy Hair Molecule
Our proprietary ingredient that repels dirt, resists humidity, polishes and protects hair strands, and smooths hair—without weighing it down. The result? Healthier hair over time.
Our patented molecule that creates a microscopic pattern of thickening dots on your hairs’ strands, bringing long-lasting fullness and thickness to your hair.
Our molecule forms a protective layer to help lock in color and improve overall hair health. It replenishes the outer layer of hair, which is often damaged during the color process.
Volumizing + Texturizing Molecule
Our molecule delivers big volume and texture to hair without weighing it down. It can work on dry hair for instant results—anywhere, anytime.