The story behind our science.

When brilliant science delivers breakthrough results, that's Science in Action.

How we formulate.

Like our original formulas for frizzy hair, we innovate through invention and ingenuity. We study the structure of hair and get down to the root cause of the problem to develop proprietary, breakthrough solutions.

Our Research & Development Team is comprised of brilliant chemists, expert formulators and experienced stylists that understand how complex individual hair types can be. So we solve your toughest hair challenges in ingenious ways with bespoke-like solutions versus a "one-size-fits-all" ingredient.

We don't follow trends, we develop category-changing technologies.

Living Proof products are bioengineered and developed in the lab using a mix of natural and synthetic ingredients to ensure maximum efficacy, safety, and performance — all while remaining cruelty-free.

Formulated without:

We help solve more than just hair challenges.

At Living Proof, we are dedicated to making a positive difference in the world by using technology and invention to shape the future. With our roots in MIT academia and our partnership with MIT Solve, we are committed to supporting education across all levels.

Our mission is to provide tech and resources to youth, empowering them to problem-solve and make an impact in their communities. By investing in the education of our future leaders and inventors, we are creating a better tomorrow for everyone. Learn about our collaboration with MIT Solve.

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In your bag0 items

The story behind our science.

Our proprietary tech.

We don't follow trends, we develop category-changing technologies.

Formulated without:

We help solve more than just hair challenges.

Hello

In your bag0 items

The story behind our science.

Our proprietary tech.

We don't follow trends, we develop category-changing technologies.

Formulated without:

We help solve more than just hair challenges.

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