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PETA-CERTIFIED CRUELTY-FREE

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COLOUR SAFE

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SAFE FOR CHEMICALLY TREATED HAIR

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SILICONE-FREE

FAQs

Have questions? We’ve got answers to your most common hair care concerns.

Customer Reviews

Overall rating: 4.5238094 / 5 from 147 reviews.

AI Generated Review Summary

This shampoo and conditioner bundle is praised for its ability to cleanse, soften, and hydrate hair, providing a fresh and clean feel. Customers appreciate the good-sized bottle and the product's pleasant smell. While opinions vary on the difference in hair thickness and volume, many users note that the shampoo adds volume without heaviness and improves hair appearance.

Summary topics

  • Hair Cleanliness (52%): A substantial number of customers brought up that the shampoo makes their hair feel cleansed, soft, and hydrated.
  • Bottle Size (7%): Customers expressed satisfaction with the good sized bottle, as it was mentioned multiple times in the reviews.
  • Product Smell (20%): A significant number of customers brought up that the product smells good and has a gorgeous smell.
  • Hair Appearance (12%): Customers keep praising how their hair looks smoother, softer, and air soft after using the product.
  • Hair Volume (7%): Customers expressed satisfaction with the shampoo, as it helps to add volume to their hair without any heaviness.

Review topics: ["results","feels","packaging","issue","look","bottle","amount","smells","hair","volume","oil","works","price","difference","shampoo","conditioner","living proof","frizz","change","cleans","lather","line","shine","friends","air","reason","brand"].

Review highlights

  • "My hair looks smoother and feels softer."Karen W.
  • "Really leaves hair air soft and full looking."Christine K.
  • "Excellent product, my hair is looking great."K I.

Reviews

70 & my fine hair is lush again

"Wouldn't use anything else on my hair. Love your products. Even my hairdresser loves using it. And I use your advanced dru shampoo too."

Mrs S. (5/5)

Volume for fine wavy hair!

"This by far is the best shampoo for my long, fine, wavy hair. It gives my hair volume and leaves it feeling not only soft but added body to my hair. Living Proof is the only brand I use on my hair. It took a long time to find the right brand for my hair and I refuse to use anything else."

Donna S. (5/5)

Lovely

"I am really enjoying this using this shampoo. My hair can be prone to dryness, particularly in the sun, but this shape has kept my hair soft and nourished"

Sharon (5/5)

Great For Tired "Old" Hair Like Mine

"I'm a new Full shampoo user, as I've been using the No Frizz line for years. The No Frizz is great, but I wanted more fullness, so I made an educated guess and substituted the No Frizz shampoo for the Full with amazing results!"

Jeff K. (5/5)

No difference whatsoever in volume

"I love Living Proof, but I'm really disappointed with this formulation. It smells great and makes my hair beautifully smooth - but makes absolutely no difference whatsoever to volume, and that's what I paid £60 for! If anything my hair feels flatter. Gutted, as that's a lot of money for a product not to do what it claims."

Alexandra S. (2/5)

Love this product!

"This shampoo is light and lathes well in my fine hair. It doesn't cause my hair to feel heavy or weighed down. It smells great and my hair definitely feels clean and refreshed."

Stephanie T. (5/5)

Very disappointed

"I bought this for a trip to Paris and was so disappointed. The shampoo and. Conditioner combination made my hair feel like straw. My friend who borrowed it felt the same. Have went back to my super market bought shampoo and conditioner combo and my hair is much easier to manage. An expensive mistake!"

Karen M. (1/5)

The Best Shampoo!!

"I have been using this Full Shampoo for years now and I love how it makes my hair look and feel. I get compliments on the shine it gives my hair. I use to use it every day when I was working, so it isn’t harsh. I love it!!"

Athena S. (5/5)

Full Shampoo

"Love the feeling this shampoo gives my hair and also smells so good and clean. My hair also feels a little fuller using this product."

Felicia P. (5/5)

Doesn’t work for me.

"Made my hair feel greasy."

Jennifer K. (1/5)

Q&A