A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look, feel and behave like naturally full, thick hair.
48 Hours Only | 20% off with code BLUEMONDAY.
Valid through 19th January. Discount not valid on Christmas Gift Sets.
2 Free Samples with any purchase £30+.
Choose from a selection when you get to cart. (Click on 'select 2 free samples' at the top of the page). Valid through 31st January.
Order must be £30 or over before delivery costs are calculated.
- Gently cleanses
- Keeps hair cleaner, longer
- Ideal for fine, flat hair <
Contains a non-paraben based preservative system.
Free of phthalates.
Free of active ingredients known to reverse the results of chemical hair treatments (e.g. perms, straightening services).
Free of harsh sulphate surfactants: SLS and SLES.
Free of silicones.
No ingredients or formulas are tested on animals.
It's powered by our patented Healthy Hair Molecule, which in this formula does two things: preps your hair for maximum fullness and body by removing residue and buildup, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will be set up for natural fullness and body, and will stay cleaner for longer.
Full Shampoo maximizes thickness, fullness and volume. Our No Frizz and Restore Shampoos are formulated to focus on a specific concern. No Frizz Shampoo eliminates frizz by blocking humidity. Restore Shampoo repairs and protects dry or damaged hair. PhD Shampoo is for people with multiple hair concerns or those that consider themselves to have “normal” hair.
Yes, Living Proof shampoos are all sulfate-free and carefully designed to gently cleanse with a rich, creamy lather.
Living Proof lathering shampoos are all sulfate-free. We carefully design our products to be gentle and create a rich creamy lather. Not all sulfate-free products can claim this. We believe, if you are looking for a gentle cleansing alternative, it does make sense to consider sulfate free shampoos. While sulfates are very effective cleaning agents that create big lather, they create big lather; however, over use can strip hair of its natural surface oils and make it feel rough, dry and brittle. It can also strip the scalp of its natural oils, leading to dryness and irritation. Examples of commonly used sulfate ingredients which provide big lather include Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Ammonium Lauryl Sulfate, Sodium Laureth Sulfate.
All of our products have a light, fresh, citrusy fragrance.