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Meet your new haircare routine

Meet your new haircare routine

Reimagine your rinse and repeat with products backed by patented science. From fighting frizz to boosting volume, these starter kits simplify your shower and style –- for just $18. Reimagine your rinse and repeat, with these silicone-free starter kits. Simplify your shower and style–-for just $18. Shop Starter Kits
Free of Silicones, Cruelty Free, Safr for Chemically treated hair, color safe
PHD Kit
Get beautiful, healthier-looking hair that stays cleaner, longer. Shop the Perfect Hair Day Kit
Full Kit
Transform fine, flat hair and get the lasting, revivable fullness you’ve always wanted. Shop the Full Kit
Fight frizz and flyaways with the biggest anti-frizz breakthrough in over 30 years. Shop the No Frizz kit
Transform dry, damaged hair to look and feel healthier, all while making strands stronger. Shop the Restore kit